All shopping trips begin with a mission or goal. And this is the start point for Mission First, a shopper consultancy specializing in creating category plans based on why shoppers shop the way they do. A one size fits all solution simply won’t cut it anymore as shoppers and their needs are changing constantly. Successful plans identify growth opportunities which deliver against shoppers needs better than anyone else.
Mission First connects the needs shoppers, retailers and suppliers serving a diverse client and project base with shopper research, commercial strategy, client service, project management, innovation and capability training.
Transactional and observational data from real shopping trips help us understand exactly what is happening in store.
People are notoriously unreliable at recalling what and why they did what they did while shopping!
Getting under the skin of the “what” helps us understand why shoppers are behaving the way they are.
Underlying attitudes, perceptions and beliefs for different shopper types in different categories will play a big role in purchasing behaviour both at home and at the point of purchase.
Owner Mission First
I established Mission First, a shopper marketing consultancy in 2013 to allow me to focus on the world of shoppers. The power of insight to transform business conversations & in store execution first excited me working closely with a buyer early in my career and has stayed with me since. My 15 years in blue chip FMCG and Healthcare companies has involved roles across National Account Management, Category Management, Shopper Marketing and Shopper Insight. This experience has allowed me to apply my commercial skills to a diverse range of categories.