Shopper Insight For a Busy Market

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SHOPPING STARTS HERE

All shopping trips begin with a mission or goal. And this is the start point for Mission First, a shopper consultancy specializing in creating category plans based on why shoppers shop the way they do. A one size fits all solution simply won’t cut it anymore as shoppers and their needs are changing constantly. Successful plans identify growth opportunities which deliver against shoppers needs better than anyone else.

Mission First connects the needs shoppers, retailers and suppliers serving a diverse client and project base with shopper research, commercial strategy, client service, project management, innovation and capability training.

 

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  • OBSERVE NATURAL BEHAVIOUR

    Transactional and observational data from real shopping trips help us understand exactly what is happening in store.

    People are notoriously unreliable at recalling what and why they did what they did while shopping!

  • LEARN WHAT LIES BENEATH

    Getting under the skin of the “what” helps us understand why shoppers are behaving the way they are.

    Underlying attitudes, perceptions and beliefs for different shopper types in different categories will play a big role in purchasing behaviour both at home and at the point of purchase.

  • CHANGE THE PRESENTATION

    1. Clearly defining target shopper groups
    2. Developing and quantifying compelling growth strategies
    3. Communicating clearly throughout the path to purchase with messaging that truly connects
    4. Reinforcing at the points of the purchase with the right tactics

OUR PROCESS


INSIGHT

A deeper level understanding which brings clarity to why people think they way they think and do the things they do. Facts and data points alone are not considered insights.  When found, true insights can lead to concrete, relevant and marketable opportunities.


CONSEQUENCE

The “So What?” An insight alone does not write a good plan.  Assessing the implication of the learning in the context of the commercial situation allows us to evaluate how to unlock growth opportunities.


APPLICATION

The end of the process is a clear plan which outlines strategies and tactics to reach target shoppers, occasions and missions.

Capture shoppers’ attention by connecting with them emotionally and then fulfilling their expectations.

Photo of Emma Attock Owner of Mission First in Black and White

EMMA ATTOCK

Owner Mission First

I established Mission First, a shopper marketing consultancy in 2013 to allow me to focus on the world of shoppers. The power of insight to transform business conversations & in store execution first excited me working closely with a buyer early in my career and has stayed with me since. My 15 years in blue chip FMCG and Healthcare companies has involved roles across National Account Management, Category Management, Shopper Marketing and Shopper Insight. This experience has allowed me to apply my commercial skills to a diverse range of categories.

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